Background In today’s hyper-competitive marketplace, fast-moving consumer goods manufacturers continu- ally seek ways to improve their products while reducing costs. One component that receives significant attention is packaging. Manufacturers and their suppliers innovate constantly, seeking ways to make product packaging lighter, stronger, more efficient, more sustainable and more attractive to consumers. The beverage sector is no exception. Demanding consumers want packaging that is convenient, sustainable and attractive, and are loyal to brands that provide products and packaging that meet their lifestyle needs and preferences and are in lock-step with their social values. As part of its marketplace growth strategy, a nationally-recognized beverage manufacturer of beverages dec

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