Packaged Goods Manufacturer Revamps Strategy To Penetrate New Channels
Packaged Goods Manufacturer Revamps Strategy To Penetrate New Channels
2 PagesVIEWPOINT – JOURNAL OF MARKETPLACE MANAGEMENT – DECHERT-HAMPE & COMPANY – 949.429.1999 ISSUE FOURTEEN – PAGE 5 Wal-Mart, 14% in the value channel, 13.1% in club stores excluding Sam’s, 12% in drug stores and 5.6% in mass- market retailers excluding Wal-Mart. The projections for the subsequent five years, which were based largely on growth plans for each channel, showed that these trends would continue. But the projections went an importan
