Mistral PR, a division of Loud Group, Cherry Barns, High Street, Harwell, Oxfordshire, OX11 0EY Tel: +44 (0) 1235 834 277 www.mistral-pr.com Strategy Using a Performance Engineering Centre Open Day as the news angle, Mistral developed a local and regional media campaign to publicise the new and exciting plans afoot at the college. Results Coverage was secured in local press as well as announcements on local radio enc

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