Case Study
Outlet Shop Directory and Wayfinding
Brief Batavia Stad fashion outlet shopping mall placed four touch interactive outdoor public displays to promote stores & events and help visitors with way nding. Fashionable branding of units build Batavia fashion outlet image. OUTLET SHOP DIRECTORY AND WAYFINDINGSituation analysis Dutch fashion store outlet “village” was searching for a tool to better showcase range of stores and services as well as to help visitors navigate the landscape. Solution Placement of four interactive 47” public displays in portrait format and place them at junctions. Nice GUI with way nding and store directory search is the essence of this sign. Additional value for client is in promotion of stores, products, services and events. Image of Batavia Stad Fashion Outlet as a place of fashion& style was essenti