Case Study
Outerknown - Making every decision with the highest regard for the hands that build our clothes and the world we call home
Outerknown - Making every decision with the highest regard for the hands that build our clothes and the world we call home
CASE STUDY www.flow.io PROBLEM Global price parity in all international markets with granular control over the entire product catalog Control over hyper-localized consumer experiences including giving consumers options for remitting taxes and duties Attractive global shipping rates to support global unit economics and the ability to offer free shipping worldwide Running global marketing programs with consistent global messaging and offering promo codes to international consumers Difficulty localizing global pricing and marrying international catalog with wholesale partner needs Lack of control and visibility into the international customer experience Inability to provide tax and duty functionality and remittance options to consumers Prohibitively high shipping costs eroding