analyticsengines.com A CASE STUDY FOR THE NATIONAL GALLERY, LONDON our data solution enabled Digital TransformationFounded in 1824, The National Gallery is situated in London’s Trafalgar Square and counts some of the world’s best-loved paintings among its 2,300-strong collection. Over the past few years, The Gallery has been building out its data insight function looking primarily at audience data and creating more robust reporting on visitor experiences. Senior Manager Data & Insights at The National Gallery, Casey Scott-Songin said: “As a gallery and as a museum, we like to collect things and that includes data. There were a lot of conversations happening around The Gallery, and our vision was to unify these into a single reporting methodology.” PASSIONS FOR DATA In A

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