filter SOLUTIONS ? Product Launch Re-Targeting Campaigns Prior to initial product release periods - during which our client had an exclusive for a few weeks - re-targeting campaigns were focused on previous purchase customers and those familiar with the brand. YouTube Messaging & Re-Targeting YouTube branding campaigns built up anticipation and tailored messaging to be consistent with social (organic & paid). Video viewers were re-targeted once products launched. Shopable True View was also incorporated on YouTube to display actual products to engaged viewers. CLIENT Our client designs and manufactures heart rate monitors and performance sports watches known globally for their extreme durability and accuracy. TARGET AUDIENCE Sports minded consumers and elite athletes who e

Join for free to read