This case study profiles how chemical operator Orion revamped its digital strategy to focus on core business productivity, sustainability, and predictive maintenance through data-driven solutions. Facing value chain frictions over data ownership, vendor dependency, and platform lock-in, Orion partnered with Konsert to implement a proactive intellectual property (IP) strategy. Using the IP Jobs-to-be-Done approach, they protected innovation, negotiated smarter vendor terms, and integrated IP into business planning to capture and retain more value from IIoT-driven efficiencies.

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