Organizing for sustained business performance A global medtech company wanted to unify its product portfolio and associated governance processes to ensure sustained business performance. To achieve this, the company asked Arthur D. Little to support and manage a change process and create a corporate product portfolio strategy including related planning processes and governance structures. Setting a product portfolio strategy and governance structure Arthur D. Little in close collaboration with the client created a market segmentation model that accurately characterized the strategic opportunities for the client’s product portfolio. By combining a market perspective with a product perspective, the model encompassed the client’s current segments as well as segments with potential for future

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