Case Study
.ORGANIC helps consumers by taking the guesswork out of determining if a product, service or entity is bona fide organic.
.ORGANIC helps consumers by taking the guesswork out of determining if a product, service or entity is bona fide organic.
One World, One Internet ICANN Case Study Website Registry Name Location http://get.organic Afilias Dublin, Ireland .ORGANIC * Source available upon request Date TLD available on Internet: 15 September 2014 Number of registrations: 500+ as of July 2015 “.ORGANIC sets the true organic entities apart and gives consumers a direct and easy way to find them online. ” – Roland LaPlante, Afilias CMO The global organic market is a multi-billion dollar industry that continues to grow year after year. But as consumer demand increases, so has confusion around what products and services are truly organic vs. “natural” or other buzzwords frequently seen on packaging and advertising. Recognizing the market need, registry Afilias selected .ORGANIC to establish a dedicated domain where qualif