Customer Success Story Portugal OPTIMUS Seizing opportunitieS Optimus, Portugal launches unique IMS-based application for converged services With an ambition to appeal to the youth market in Portugal, Optimus partners with Ericsson to develop TAG, a revolutionary IMS-based offering that converges communications between mobiles and PCs. As a major operator in Portugal with 20 percent market share, Optimus wanted to increase both its brand a

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