PROFILES IN SUCCESS Optimizing Operational & Financial Performance Upbring, Austin, TX Background Upbring, formerly Lutheran Social Services of the South, is a 135-year-old nonprofit organization located in Austin, Texas. In 2015, Upbring made a strategic decision to focus their efforts on providing social and educational services to at-risk children by moving away from senior care services and selling all four of their retirement communities. One of those communities, Kruse Village, a 248-unit/bed continuing care retirement community (CCRC) located in Brenham, Texas, was left out of the first round of sales until Upbring could improve operational performance at the campus, making it more marketable. Upbring brought in a management company, Health Dimensions Group (HDG), to

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