Digital customer engagement has reached a tipping point in life sciences. More than 60% of healthcare professionals (HCPs) prefer digital access to product information, and many physicians now limit face-to-face office visits. Customers are demanding fast, easy, convenient access to relevant information through digital channels.* Best Practices Creating optimal digital experiences in the life sciences space is no easy task. Fortunately, marketing teams can rely on a set of proven best practices to guide their efforts when planning, designing, and implementing digital programs. PIXACORE, an independent full-service agency in New York City, has been creating results-driven digital experiences for more than a decade. Here, they share a sampling of their top three best practices for

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