Case Study

OpenView Partners: Driving a New Content Strategy on Pantheon

OpenView Partners: Driving a New Content Strategy on Pantheon

Pages 4 Pages

OpenView Partners: Driving a New Content Strategy on Pantheon Summary Founded in 2006, venture capital firm OpenView Partners invests in B2B software companies that have demonstrated product market fit with a clear path to $1-$15 million in annual revenue. As part of a content strategy overhaul, Growth Strategist Rebecca Churt chose to cut their legacy infrastructure and re-launch their site on Pantheon. In May 2014, OpenView Partners hired Growth Strategist Rebecca Churt to help the firm build a larger market share and knock content marketing out of the park. Running on legacy infrastructure and outsourcing to three different hosting vendors, Churt quickly realized that her team didn’t have enough control over their sites. After some research on the state of website hosting and discoverin

Join for free to read