OOH Drives Visits to Regional Bank Campaign Objective Apply media solutions to recruit new customers to switch regional banks in select markets, and encourage existing customers to open more accounts. Solution Activate digital and printed bulletins in proximity to select branches. Extend the reach and impressions with Mobile Amplification to devices seen at the bank and at key competitor locations. Campaign Details Timeframe: 4/24/2017 - 7/16/2017, 12 Weeks Market: Milwaukee, Minneapolis Format: Milwaukee - 6 Digital Bulletins, 3 Static Bulletins / Minneapolis - 12 Digital Bulletins 18+ Impression Delivery: Milwaukee - 28 Million Impressions, Minneapolis - 56 Million Impressions Weekly GRPs: Milwaukee - 130 Weekly GRPs, Minneapolis - 130 Weekly GRPs Insights 1/3 of exposed

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