Case Study
ONYX Hospitality Group Achieves 40% Increase in Conversion Rates with Changes to their Booking Engine
ONYX Hospitality Group Achieves 40% Increase in Conversion Rates with Changes to their Booking Engine
SUCCESS STORIES ONYX Hospitality Group Achieves 40% Increase in Conversion Rates with Changes to their Booking Engine ONYX Hospitality Group “I am pleased to share that we have seen an over 40% improvement to our conversion rates on some of our brand sites compared to our old booking engine, while the other sites that were also lagging are now starting to gain traction.” Simon Rendell Director, E-Commerce The ONYX Hospitality Group portfolio spans a range of hospitality segments, from mid-scale hotels and resorts to serviced apartments and luxury hotels. The Group’s properties are located in eight Asia Pacific countries from Thailand and Malaysia to Sri Lanka and the Maldives. The company also has a robust development pipeline of over 20 properties across the region, with plans to open new