OVERVIEW A large university on the East Coast was working to create a Campus Safety program for their undergraduates. The goal was to get students excited and involved in the efforts to make their school a safer place to live and learn. When brochures and digital communications seemed to fail, it was time to turn to tangible promotional products! STRATEGY The Onyt Smart Button has tons of useful features for both students and teachers, so we knew it would be a great fit for the project. We would focus on the location feature of the Onyt, which allows users to blast out their exact location to 3 pre-programmed emergency contacts if they ever felt they were in danger. The Onyt comes with a clip for a tote bag or pocket, so students would always feel as though safety was just

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