Online booking revenue doubles with switch to SiteMinder’s Channel Manager Serenata Hotels and Resorts With 15 boutique locations SERENATA Hotels and Resorts run a chain of properties across the busiest and most picturesque tourist hotspots in Thailand. Positioned in a highly competitive market, one of the greatest challenges for the group was the inability to increase room bookings without dedicating more time and resources. To combat these difficulties and find a means to deliver their desired results, SiteMinder’s Channel Manager was selected as the application of choice. Within the first year of deployment The SERENATA Group was able to double online revenue, and sell its rooms on the world’s major online booking sites. Previously most of their guests originated from Europe, but with t

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