Case Study
Online B2B Channel Transformed.
ONLINE B2B CHANNEL TRANSFORMED. Y ell Group plc is a multinational directories and internet services company headquartered in Reading, United Kingdom. As well as the United Kingdom, it has operations in the United States, Spain and some countries in Latin America. Y ell Group has its origins in the Y ellow Pages division of BT Group plc. Recently Y ell announced a four year plan to move away from traditional print and online advertising