Intentional Direct Mail | ROI Study DIRECTMAIL INTENTIONAL TM O’Neil Chiropractic Centers has earned $3 for every $1 spent on Intentional Direct Mail. O’Neil Chiropractic Centers • Louisville, KY RENEWED “What’s a good response rate percentage for Intentional Direct Mail campaigns?” It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs. Campaign Results: 3:1 ROI This campaign has brought O’Neil Chiropractic 3 new patients and upon experiencing this level of success they renewed their campaign budget with a 150% increase.

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