One Synchronized View of Demand Helps Merck Serono Increase Sales, Reduce Inventory and Enhance Service Levels Merck Serono International S.A., the Geneva-based division of parent company Merck KGaA of Darmstadt, Germany, is a global pharmaceutical and biotechnology leader that is committed to bringing therapeutic innovations to patients. Merck Serono’s success is characterized by cutting-edge therapies and treatments with pharmaceuticals and application-oriented research and development. As an industry leader in biotechnology, Merck Serono is focused on developing specific treatments that provide beneficial therapeutic outcomes in the areas of oncology, neuro-degenerative diseases, fertility, endocrinology and cardio-metabolic care, as well as auto-immune and inflammatory dis

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