When BBVA Compass, a Sunbelt-based financial institution that operates more than 700 branches across seven states, embarked on an aggressive transformation of its technology platform, they needed a communications plan to gain support from its 12,000 employees. The business need A large part of the company’s five-year strategic plan, Leap to the Future, entailed transforming its entire technology platform. This change would, of course, aff ect

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