Bob McCauley was tired of throwing out product labels — either because information had become obsolete or a mistake had been made. “People would send me labels to put on products that were totally wrong. We had to throw them all away and re-do the labels,” he says. McCauley runs Dr. Bob’s Naturals, the largest importer of chlorella and spirulina in North America and one of the largest importers of water ionizers. McCauley started his business in 1993, bottling Premium Natural Water in his basement and selling it to convenience stores and supermarkets throughout Michigan. After several years of growing his business, and ultimately becoming a contract packager, McCauley’s tired label printing solution was in need of a facelift. Finding a New Label Solution In 2018, McCauley att

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