OPTION 1 Case Study | House of Popcorn As an experienced party planner, Tocha Brewer is no stranger to thinking outside the box. So when her two young boys spontaneously created a mixture of crumbled up sandwich cookies and popcorn during one of their weekly Friday night movie dates, Brewer knew in her gut they had something special. Brewer began experimenting and focused on developing a special glaze, modified from her recipe for caramel cake, to accompany the popcorn. As time went by, she developed a set of core flavors and began selling her goods at farmers markets in the Bullhead City, Ariz. area. She befriended a group of women who sampled her popcorn at these venues; these same women decided to support Brewer in her new business venture and ultimately helped fund her bus

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