Case Study
Olympus Encourages Active, Adventurous Men to “Get Tough” with the Tough TG-2 Camera
Olympus Encourages Active, Adventurous Men to “Get Tough” with the Tough TG-2 Camera / Client Stories Opportunity With the release of the Olympus Tough TG-2 iHS – freeze proof, shock proof and water proof camera – Olympus aimed to show active, adventurous men why the Tough camera was the must-have accessory for any outdoor excursion, from hiking to biking, to sur?ng and mountain climbing – all on mobile. Strategy Olympus and media agency