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Offer Optimization Boosts Credit Card Rewards Program Results

Offer Optimization Boosts Credit Card Rewards Program Results

Teletech
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Loyalty Program Evolution: Offer Optimization Boosts Credit Card Rewards Program Results One of our clients launched a co-branded rewards credit card with a national bank, resulting in millions of new members. After a few years in place, the client wanted to use more sophisticated marketing tools to generate increased value from the program. The immediate opportunity was to move away from a “one size fits all” marketing approach toward a

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