Ocean Sports OCEAN SPORTS BOARD RIDERS GROWS MAIL ORDER ARM BY 40% IN UNDER TWO YEARS Evolving a retail business from an antiquated stock control system and manual mail order processes to a fully integrated retail management system can be a daunting step for a smaller retail brand. But for leading surf and snow store Ocean Sports, based in Brighton, the introduction of such a system enabled them to completely rejuvenate their mail order business. In under two years they moved from mail order to a new online store which helped achieve online business growth of some 40%. James Roberts chose Futura’s retail management system to power its multi channel retailing as the product could do the job and Futura were prepared to write bespoke software. Today the system handles web (www.boardridersguid

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