Futura4POS: Vorwerk Germany Vorwerk Germany: shops – a good complement to direct sales The “Kobold” vacuum cleaner has become a cult classic and the “Thermomix” kitchen appliance a status symbol in the modern kitchen: the name Vorwerk is synonymous with superior products – and with direct sales. More than 622,000 employees and sales advisers in more than 70 countries work for the company, headquartered in Wuppertal. The family enterprise with 130 years of tradition is, however, equally committed to innovative technologies and multichannel sales strategies. So as well as adding highly modern robot vacuum cleaners to the range of “Kobold” products the company has started to establish a multichannel system in 2011 to support the well-established method of direct sales by personal sales advise

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