CASE STUDY Ocado.com Eliminates Client-Side Threats to Ensure Customer Loyalty and Trust PREVENTING JOURNEY HIJACKING2 Namogoo & N Brown Group | Case Study | July 2017 Ocado, the UK’s top digital-only supermarket, was established in 2000 and has become one of Britain’s leading online retailers with a strong focus on technology and innovation. Given its unique digital strategy, Ocado invests continuously in protecting their returning customers, loyalty and trust. The customer’s pro-active approach led it to learn about severe, yet invisible, threats due to unauthorized ads, banner, pop-ups and spyware that were injected to its website without its permission. In recent years, the online retail sector has been facing a new yet rapidly growing type of threat. Unlike other s

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