Case Study
N Brown Group Gained Visibility into Client-Side Injected Malware, Resulting in a Significant Conversion Uplift
N Brown Group Gained Visibility into Client-Side Injected Malware, Resulting in a Significant Conversion Uplift
CASE STUDY N Brown Group Gained Visibility into Client-Side Injected Malware, Resulting in a Significant Conversion Uplift PREVENTING JOURNEY HIJACKING2 Namogoo & N Brown Group | Case Study | July 2017 N Brown Group is a leading multi-channel retailer headquartered in Manchester employing over 3,200 people. The company’s strategy has been to focus each of the brands in its portfolio towards niche markets which are poorly served on the high street. The Group has total sales of over £818m as of February 2015 with online sales representing over 59% of total revenue. N Brown The customer’s pro-active approach led it to learn about severe, yet invisible, threats due to unauthorized ads, banner, pop-ups and spyware that were injected to its website without its permission. In