Case Study
#O2Travel on Eye’s interactive media walls
#O2T ravel on Eye’s interactive media walls THE DET AILS: O2 utilised Eye’s media wall offering at Gatwick and Manchester Airports. The media walls ran interactive content simultaneously for the first time and encouraged flyers to upload their holiday photos to Instagram using the hashtag ‘#O2Travel’. The photos were shown in real-time via the touch- screen media and were ‘swipable’ for viewing ease. The media walls were used as part of a wi