O Yeah: All-Digital O-Bank Succeeds Without Brick-and-Mortar Branches
O Yeah: All-Digital O-Bank Succeeds Without Brick-and-Mortar Branches
4 PagesCase Study / O-Bank www.o-bank.com avaya.com O Yeah: All-Digital O-Bank Succeeds Without Brick- and-Mortar Branches Outstanding omnichannel service draws customers to Taiwan’s first native digital bank Some banks add digital channels. Taiwan’s O-Bank was born all digital. It has no branches and instead provides customers with smart, convenient and customized service via a smartphone app and a 24x7 video contact center. In the two years since it launched, it has won over 260,000 customers—close to 30% of the digital bank accounts opened in Taiwan in this period and Avaya is at the heart of its success. O-Bank is a latecomer to Taiwan’s retail banking sector—and it’s using that to its advantage. Created by the former Industrial Bank of Taiwan, it thought differently about how t
