48% Lead Conversion Rate Background Nuon.nl is one of the biggest electricity providers in Europe. They serve more than 6 million customers worldwide. Nuon.nl wants to generate leads using Branded Mini-Games and playable ads across online and offline channels. Goals · Generate leads via interactive game play · Increase brand awareness Details · Campaign duration: 4 Weeks · Channel: Interactive online banners, email, exhibition · Mini-Game:

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