Nudge + Bloggers Club ?Background Lightbox - an on demand TV service launched into New Zealand in late August 2014. To help with their launch, they approached Bloggers Club a New Zealand based blogging network. Bloggers Club challenged 56 of their blogger influencers to curate and share the best TV shows on the platform with their audiences. What We Did Nudge measured over 30 pieces of content published across the network. We surfaced this information in real time through our online dashboard, which allowed comparisons between the content. ? 2The Results Throughout the campaign, we were able to surface insights in real time through the Nudge dashboard so that Bloggers Club could continually check in on the campaign and make agile decisions to reach their targe

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