Overview Founded in 2015, Kyiv-based Novitnie Ob- ladnania LLC offers social media monitoring, analytics, and other IT specialist solutions and services. “We develop unique IT solutions for IP protection, operate them on our infrastructure and offer this capability as a service to cus - tomers,” explains Dr Olena Obukhova, Deputy Director of Business Development, Novitnie Obladnania LLC. Challenge Intellectual Property Protection A recent report by the Organisation for Eco­ nomic Cooperation and Development (OECD) and the European Union’s Intellectual Property Office (EUIPO) suggests the importation of counterfeit and pirated goods is rife.* According to the article, total global imports stood at US$17.9 trillion with the value of counterfeit and pirated goods at US$461 billi

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