Advertiser Objective: Norwegian Air partnered with AdTheorent to drive new ticket bookings via Norwegian.com. The airline was also looking to raise awareness in key markets about the “World’s Best Long-Haul, Low-Cost Airline” brand campaign. Advertiser Solution: AdTheorent developed custom machine learning models to target consumers within Norwegian’s key markets who were deemed most likely to complete a booking. Leveraging impression-level conversion information, AdTheorent’s data science team used real-time feedback to optimize campaign delivery. Campaign Results: The campaign exceeded Norwegian Air’s goals, delivering a cost per booking CPA that was 170% lower than the CPA goal. NORWEGIAN AIR Driving Real-World Actions with Machine Learning-Powered Digital Advertising CASE S

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