www.scala.com ©2009 Scala. Scala and the Exclamation Point Logo are registered trademarks of Scala. The Challenge Akademibokhandeln (Academy Bookstore) is Sweden’s largest bookstore chain. With 700 employees across 62 stores across Sweden, Akademibokhandeln commands 30% of the bookstore market in Sweden. Stores are located in most of Sweden’s largest cities, often near higher education centers. Akademibokhandeln is the country’s most comprehensive book seller with over one million titles in various categories including: entertainment, information and development etc. They also offer this wide range of titles at their internet store. Each bookstore caters to local market demands. The impetus for adoption of digital signage was to ensure their ongoing leadership in their marke

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