BACKGROUND Noble Studios began its engagement with the Yosemite/Mariposa County Tourism Bureau in 2016 as the Destination Marketing Organization was merging its two sites: Yosemiteexperience.com and Yosemi- te.com. The goal was to consolidate traffic under a single domain while driving more traffic to the region - including Yosemite National Park - in a traditionally slower season. PROBLEM With a strong desire to increase visits to its business stakeholders, particularly during slower seasons, Yosemite Mariposa County brought Noble Studios on to help establish KPIs and a strategy for improving organic content performance. The primary goal was to increase traffic to its partners - both digitally and in person. The DMO’s secondary goals included increasing organic traffic, newsletter

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