Case Study
No Need for Speed, Just Control
service,” says Don Paschal, director of self-checkout solutions for Frisco, Texas-based Fujitsu Transaction Solu- tions. Grocers can typically replace two or three traditional lanes with four self- service stations, but shorter, speedier lines aren’t always the key to consumer attraction. “Shoppers are interested in controlling their checkout experience,” says Paschal. “Shoppers enjoy checking out at their own pace. They scan an item, make sure