Case Study
Nippon Express engages with the digital customer using the Sitecore Experience Platform
Personalizing information to strengthen relationships and lift sales across Asia with the success of "Fun! JAPAN" Business Situation Aiming to become a more global company, Nippon Express had focused on growing its international sales revenue to 40 percent through the expansion to 481 locations across 40 countries. However, since the Asian market has rapidly expanded in recent years, the emphasis has now shifted to a more regional fo