Case Study
Niketown
179 Campanelli Parkway, Stoughton, MA 02072 800-MATS-INC (800-628-7462) Fax: (781) 344-1537 www.matsinc.com Design Track Entrance Systems Niketown, Boston MA Niketown In the summer of 1997 Niketown opened its doors on Boston’s premiere shopping avenue, Newbury Street. Store management anticipated plenty of foot traffic; the location was ideal and the tourist season was in full swing. Interest in athletic footwear was high following the April M