share case Improving the retail parking experience From their large portfolio of existing stores, Next recognised that the first and last touch points of the shopping experience for many customers usually involved frustration and wasted time locating an available space or maneuvering their way around a car park. The retailer found that the emotion felt by customers at this time heavily influenced how they shopped and the likelihood of gaining them as a regular long-term customer. Providing a conventional car park with clear bay markings and good lighting would not be sufficient to produce give the transformation in shopper experience t

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