1 AKAMAI CASE STUDY Business Standard Uses Rich, Dynamic Content to Drive Digital Subscriptions: Akamai Case Study Newspapers in a digital age Business Standard was one of the first major newspapers in India to offer a premium digital subscription, and its credible, insightful business analysis is a powerful draw for paying subscribers. But as in-depth newspaper articles increasingly get edged out by bite-sized content such as social media, the publisher needed to find new ways to build readership — with lots of fast, dynamic content. Akamai has helped it achieve that goal. Staying credible and compelling to the next generation of business leaders Few business publications in India are more trusted than Business Standard. The 45-year-old newspaper is known for accurate, credible rep

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