c ase study | spor t s and live ne W Z eal and | a pa c New Zealand’ s TV3 and EditShare Take on The Rugby World Cup The Rugby World Cup (RWC) 2007 created a flurry of excitement for New Zealanders. Millions of fren zied fans had championship expectations and were glued to the TV as their top-ranked team headed to France for the tough competition between the 20 qualifiers. For TV3, the official network for New Zealand ’s broadcast coverage, th

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