New York Media Improves Unsubscribe Rate by 76% with Postup’s Preference Center Solution
New York Media Improves Unsubscribe Rate by 76% with Postup’s Preference Center Solution
2 PagesTHE COMPANY New York Media is the parent company of the ground breaking weekly New York Magazine; the up-to-the minute news and service website nymag.com; the Grub Street network of food blogs; the entertainment and culture news site Vulture; The Cut fashion blog, and the twice-yearly New York Weddings magazine. The company’s web properties attract over 11 million monthly unique visitors. THE CHALLENGE During an annual review of their digital
