Case Study

New Screen Advertising Platform for Digital Cinema Media

New Screen Advertising Platform for Digital Cinema Media

Pages 2 Pages

New Screen Advertising Platform for Digital Cinema Media Capgemini re-platforms Oracle eBusiness Suite on Linux for the future of digital entertainment in collaboration with The Situation Digital Cinema Media (DCM) is a business venture between Cineworld and Odeon Cinemas to supply on screen advertising to the cinema screen within the UK. As a part of the sale of the company by ITV / Carlton Screen Advertising (CSA), DCM were licensed t

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