Case Study
New Labels Add “Yum!” And Reduce Costs
Business An Oregon bakery producing handmade shortbread cookies in various ?avors, sizes and shapes Audience Retail buyers across the country in grocery chains, coffee shops and gift shops. Consumers looking for an indulgent, scrumptious cookie Challenge Develop labels that focus on the ?avor pro?le of each different cookie to grab impulse buyers and compel them to buy; simplify from previous tag board wraparound to easy-to-apply and