Oracle Data Cloud | @OracleDataCloud Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing. Copyright © 2017, Oracle Corporation and/or its affiliates. All rights reserved. THE ASK THE SOLVE THE TAKEAWAY Kraft Heinz, its agency Starcom, and DSP, Amobee challenged Oracle Data Cloud to increase consumption of its soup products among canned-soup buyers and drive trial of a new carton of soup to win back share from the fresh soup category in the UK. To meet the challenge, Oracle Data Cloud developed Global Purchase-Based Targeting (PBT), an innovati

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