Case Study

Kraft Heinz

Kraft Heinz

Pages 3 Pages

In July 2015, H.J. Heinz Company and Kraft Foods Group, Inc. merged to create The Kraft Heinz Company, forming the fifth- largest food and beverage company in the world with eight $1 billion+ brands. A globally trusted producer of delicious foods, The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go. The Company’s iconic brands include Kraft, Heinz, ABC, Capri Sun, Classico, Jell-O, Kool-Aid, Lunchables, Maxwell House, Ore-Ida, Oscar Mayer, Philadelphia, Planters, Plasmon, Quero, Weight Watchers, Smart Ones and Velveeta. JT Group Ltd established a relationship with Kraft over a four-year period during which JT provided a wide variety of technology rollouts and system maintenance across North Am

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