As the largest wine and spirits distributor in Massachusetts and the seventh largest distributor in the country, Taunton-based Martignetti Companies serves restaurants and retailers with a sales force of 350 representatives and a 35-person merchandising team. Managing a vast multi-state permanent POS placement program, Martignetti provides customers with all types of sales-boosting items, from Crown Royal thrones and large barbequing displays to more seasonal basics – and it all needs to be inventoried and efficiently controlled and tracked to maximize ROI. Peter Colettis, executive vice president of sales and marketing, sought a system that would help Martignetti measure the success of permanent POS and serve as an efficient business enablement tool. Martignetti Was Seekin

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